Brand designfor AI andtech startups.

I’m Goce Petrov, a senior brand design engineer. I clarify your positioning and build the identity, product UI and website for your next stage.

Brand system

AI security / Product UI / 2025 to 2026

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ARKO by DevSecAI

I owned the work from naming through product UI and launch assets. The extension shipped to VS Code and Cursor in February 2026.

Event brand

Wordmark / Framer site / 2025 to 2026

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AI Security Summit

The summit wordmark, colour direction and website adaptation for the April 2026 edition.

Identity

Public sector / Print and signage / CH / 2025

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EFEJ Portes Ouvertes 30 ans

An identity system for the 30th anniversary open days, from print invitations to wayfinding signage.

Brand and UI

DeFi / Positioning / Product screens / 2020

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ITHIL

Positioning, voice and product screens for a DeFi platform, from landing flow through vaults, trading and staking.

170+ brand projects

I help funded AI and tech startups clarify their positioning and build the identity, product UI and website for their next stage.

Brand Lead at DevSecAI since 2025. ARKO, the AI security extension I branded from zero, has over 13,000 downloads on Open VSX, rated 5.0. 170+ brand projects since 2013.

Brand Lead at DevSecAI since 2025. ARKO, the AI security extension I branded from zero, has over 13,000 downloads on Open VSX, rated 5.0. 170+ brand projects since 2013.

From the first positioning workshop to the live website, I combine strategic direction with hands-on delivery.

Services

Next-Stage Sprint

Brand Sprint

Brand System + Website

Brand Automation

AI for Design Teams

Read Right

Clients

DevSecAI

AI Security Summit

EFEJ

ITHIL

QLI

The Mandarin Group

MONVADON

Vanguard Machinery

Elemen 87 Capital

Harmer Wealth Management

YOKIP

Zobotics

Tools

Figma

Framer

Illustrator

Photoshop

Spline

Three.js

Claude Code

ARKO by DevSecAILogo system in motion

Brand first. Marketing after.

3 weeks

Next-Stage Sprint

We clarify your positioning, find the gaps in your story and set the priorities for your next stage.

3 weeks

Brand Sprint

Positioning, voice, logo and visual system, with a guide your team can follow.

4 to 6 weeks

Brand System + Website

Figma and Framer components and a bilingual website, set up for Google and AI search.

Said about the work

1 to 4 of 12

“…the reason ARKO shipped looking like a serious enterprise product instead of a startup MVP”

Goce joined DevSecAI at the very start, when ARKO was just a name and an idea. He built the entire visual system from zero: the logo, the proportion guide, the product UI, the website, the enterprise data sheets. Every screen a CISO sees from us went through him. What sets him apart is that he actually understands the security domain. He sat in on threat modeling workshops, asked the right questions, and translated AI security concepts into design that developers and CISOs both trust. Rare combination, and the reason ARKO shipped looking like a serious enterprise product instead of a startup MVP.

Charlie BanyardFounder and CISO, DevSecAIReference letter
01 / 12

Proof you can check.

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