AI Security Summit
A virtual summit on AI and LLM security for CISOs, developers, and founders. I built the whole thing from zero - name positioning, logo, visual system, and the Framer website.
Build a recognisable AI security event brand in a market where every competitor looks the same. Dark blue. Cyan grids. Stock code imagery. Invisible.
A signal, not another dashboard.
The summit is where CISOs, developers, and founders work out how to build with AI without getting breached. The brand had to feel like an event, not enterprise software.
Single accent colour. High-contrast black. Oversized display typography that treats the name as the hero image. Everything else steps back.
The name is the mark.
No abstract symbol. No crest. The wordmark itself does the work.
Two-line lockup - "AI SECURITY / SUMMIT" - stacked left-aligned. Compressed industrial sans, tight leading, razor edges. Reads as event signage, not software.
Works white-on-green, green-on-black, and white-on-black without a secondary mark. One system, three contexts.
Summit
One colour does the heavy lifting. Summit green on black, black on green. No gradients, no secondary palette to hide behind.
Type: compressed geometric sans at display sizes. Oversized numerals and all-caps headlines. UI elements kept thin so the brand colour reads loudest.
Framer site, single-page. Big typography, thin UI, the green carrying the brand through every frame.
CISOs, developers, founders, students. The registration list includes world banks and fintechs - the kind of buyers who won't attend a second-rate event.
The brand has to clear the credibility bar in the first three seconds of landing on the page.
AI and LLM security. New security tools from AI-native vendors. How to build with AI without shipping vulnerabilities.
Speakers from operator roles - not pure theorists. The identity had to match that tone: direct, confident, zero filler.
350 registrations for the April edition. ~250 attendees at the previous one. World banks and fintechs on the signup list. A brand that does not look like any other AI security event.