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Brand + Security + AI

Security meets design
thinking.

I used to help founders find their brand voice. Now I help them not get breached. Turns out both require knowing where the vulnerabilities are.

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Switzerland|Local time
About
about-me
1Hey, I'm Goce. A senior brand and UI/UX designer who thinks in business, not just visuals.
2Ten years building brands for tech and fintech startups: strategy, visual identity, UI/UX, the full system. I've worked next to founders and shareholders, so I know where design actually moves a number, and how to prove it.
3A couple of years ago security pulled me in. I joined an AI security and DevSecOps startup and built the brand from zero with the founder.
4Straight version: senior on design, still leveling up on security, and genuinely into it. The rare part is I sit between business and design and make the two talk.
portrait
Goce Petrov
where-i-work
1Based in Switzerland 🇨🇭
2Available for remote collaborations across Europe 🌍 and worldwide 🌐
3Swiss Permit C — full right to work
off-the-clock
1family first: loud weekends, long happy days 👨‍👩‍👧
2snowboarding 🏂
3AI side projects 🤖
4gardening: love watching things grow 🌱
5volunteering 🤝
6meeting new people, swapping ideas 💬
me-online
Nice things people say
about my work
Charlie Banyard
Charlie Banyard
Founder & CISO // DevSecAI // AI Security & DevSecOps

Goce joined DevSecAI at the very start, when ARKO was just a name and an idea. He built the entire visual system from zero - the logo, the proportion guide, the product UI, the website, the enterprise data sheets. Every screen a CISO sees from us went through him. What sets him apart is that he actually understands the security domain. He sat in on threat modeling workshops, asked the right questions, and translated AI security concepts into design that developers and CISOs both trust. Rare combination, and the reason ARKO shipped looking like a serious enterprise product instead of a startup MVP.

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collaboration
GP

Let's work together on your
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