ACCELERATE YOUR TRANSFORMATION FROM VENTURE TO BRAND
I help Fintech SME's grow and become delightful brands by redefining and tailoring their brand strategy to retain & attract ideal customers and investors.
Why brand strategy?
The noise is here, and it's here to stay.
Last year alone, around 2000, new fintech companies were founded, and yet not all will prevail. The one that does will fix on pricing, features, and sort term sales, completely neglecting brand strategy. Lack of focus in that area always fails to connect with both customers and investors genuinely, which are just as (if not more) essential to the business as having great features.
But not all things are grey, and not all brands fail. Strategising at the beginning, learning where and how to adapt is vital. Trust is built with authenticity, collaboration and commitment. Brands that understand their customers, purposely talk in their language offer guidance, show empathy is the one to hit the grand slam.
Key ingredients that go into your brand strategy?
Know your why!
Your definitions about what you are as a brand beyond the commercial benefit — the reason for being.
Find your space
The section where we define and develop what you mean to your audience and what you want them to remember you for as a brand
Make human connections
This part is critical for your brand in the way you make human connections
Speak with clarity
Your expression of what you want to say, but the structure of what and how you want to say it is the key.
Your Verbal Expression
Answer with style
Your appearance to your audience, the opportunity for your brand to make a visual impact.
Your Visual Expression