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Switzerland|Local time

Complex products,
made the obvious choice.

Complex products,
made the obvious choice.

Complex products,
made the obvious choice.

Backends, security tools, developer platforms: products people trust before they understand them. I join as founding designer and build the brand, from the first workshop through launch and every week after, so it holds as the company scales. Ten years, 170 projects.

Backends, security tools, developer platforms: products people trust before they understand them. I join as founding designer and build the brand, from the first workshop through launch and every week after, so it holds as the company scales. Ten years, 170 projects.

Backends, security tools, developer platforms: products people trust before they understand them. I join as founding designer and build the brand, from the first workshop through launch and every week after, so it holds as the company scales. Ten years, 170 projects.

Selected work · 2013 — 2026

Brands built from zero,
ten years with founders.

Every one started in a workshop with the founder: what the company is for, who it talks to, what makes it different. Then the voice, the visual DNA, and everything that carries them. The labs at the bottom are there because I like knowing what a product does before I design for it.

10 case studies · 6 brands · 4 engineeringask about private work →
About
about-me
1Hey, I'm Goce. A senior brand and UI/UX designer who thinks in business, not just visuals.
2Ten years building brands for tech and fintech startups: strategy, visual identity, UI/UX, the full system. I've worked next to founders and shareholders, so I know where design actually moves a number, and how to prove it.
3In 2025 I joined an AI security startup as founding designer and built the brand from zero with the founder. ARKO shipped in February 2026 and sits at 7,800+ downloads.
4Straight version: senior on design, hands-on enough in security to know what the engineers are building. The rare part is I sit between the founder, the product and the brand and make all three talk.
portrait
Goce Petrov
where-i-work
1Based in Switzerland 🇨🇭
2Available for remote collaborations across Europe 🌍 and worldwide 🌐
3Swiss Permit C — full right to work
off-the-clock
1family first: loud weekends, long happy days 👨‍👩‍👧
2snowboarding 🏂
3AI side projects 🤖
4gardening: love watching things grow 🌱
5volunteering 🤝
6meeting new people, swapping ideas 💬
me-online
Nice things people say
about my work
Charlie Banyard
Charlie Banyard
Founder & CISO // DevSecAI // AI Security & DevSecOps

Goce joined DevSecAI at the very start, when ARKO was just a name and an idea. He built the entire visual system from zero - the logo, the proportion guide, the product UI, the website, the enterprise data sheets. Every screen a CISO sees from us went through him. What sets him apart is that he actually understands the security domain. He sat in on threat modeling workshops, asked the right questions, and translated AI security concepts into design that developers and CISOs both trust. Rare combination, and the reason ARKO shipped looking like a serious enterprise product instead of a startup MVP.

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collaboration
GP

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