“…the reason ARKO shipped looking like a serious enterprise product instead of a startup MVP”
Goce joined DevSecAI at the very start, when ARKO was just a name and an idea. He built the entire visual system from zero: the logo, the proportion guide, the product UI, the website, the enterprise data sheets. Every screen a CISO sees from us went through him. What sets him apart is that he actually understands the security domain. He sat in on threat modeling workshops, asked the right questions, and translated AI security concepts into design that developers and CISOs both trust. Rare combination, and the reason ARKO shipped looking like a serious enterprise product instead of a startup MVP.
Brand design for AI and tech startups.
Funded. Built. Now make them believe it. The brand is the one part still running on the founders' first draft. I'm Goce Petrov. I help AI and tech startups turn proof of concept into a brand customers trust, then keep it consistent as they grow.
Brand system
AI security / Product UI / 2025 to 2026
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ARKO by DevSecAI
I owned the work from naming through product UI and launch assets. The extension shipped to VS Code and Cursor in February 2026.
Event brand
Wordmark / Framer site / 2025 to 2026
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AI Security Summit
The summit wordmark, colour direction and website adaptation for the April 2026 edition.
Identity
Public sector / Print and signage / CH / 2025
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EFEJ Portes Ouvertes 30 ans
An identity system for the 30th anniversary open days, from print invitations to wayfinding signage.
Brand and UI
DeFi / Positioning / Product screens / 2020
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ITHIL
Positioning, voice and product screens for a DeFi platform, from landing flow through vaults, trading and staking.
170+ brand projects
You convinced investors. Now your brand has to convince customers.
Someone has to own the brand now. I take that seat, keep your story consistent everywhere customers decide, and write it for two readers, people and the AI agents that recommend you.
Services
Next-Stage Sprint
Brand Sprint
Brand System + Website
Brand Automation
AI for Design Teams
Read Right
Clients
DevSecAI
AI Security Summit
EFEJ
ITHIL
QLI
The Mandarin Group
MONVADON
Vanguard Machinery
Elemen 87 Capital
Harmer Wealth Management
YOKIP
Zobotics
Tools
Figma
Framer
Illustrator
Photoshop
Three.js
Claude Code
MCP
MCP Apps
WebMCP
Brand first. Marketing after.
3 weeks
Next-Stage Sprint
We clarify your positioning, find the gaps in your story and set the priorities for your next stage.
3 weeks
Brand Sprint
Positioning, voice, logo and visual system, with a guide your team can follow.
4 to 6 weeks
Brand System + Website
Figma and Framer components and a bilingual website, set up for Google and AI search.
Said about the work
Proof you can check.