(About me)
I’m Goce. I connect brand strategy, design and implementation.
I’m a senior brand design engineer based in Switzerland. Since 2013, I’ve worked across brand strategy, visual identity and digital design for tech and fintech companies. I work closely with founders to turn complex products into clear positioning and coherent brand systems.
At DevSecAI, I worked with the founder to build ARKO’s brand from the ground up, connecting its identity, product UI, website and enterprise sales materials. That experience brought my brand practice closer to the technical realities of AI security.
My depth is in brand design. My technical practice helps me understand complex products, collaborate with engineers and carry design decisions into implementation. I combine strategic direction with hands-on delivery, from the first positioning workshop to the live website.
I take on brand and website projects with funded AI and tech startups, and I’m open to senior in-house roles. I work in Figma, Adobe and Framer, with custom code and AI-assisted workflows, in English and French.
(Security and IT knowledge)
Security and cloud study help me ask better questions about technical products and collaborate more effectively with engineers. These credentials and personal labs support my design practice; they are not a security consulting offer.
CompTIA Security+, AWS Certified Cloud Practitioner and HashiCorp Terraform Associate, plus the Microsoft IT Support Specialist Professional Certificate and the Google Cybersecurity Specialization on Coursera.
(Off the clock)
Family first: loud weekends, long happy days
Snowboarding
AI side projects
Gardening: love watching things grow
Volunteering
Meeting new people, swapping ideas