(About me)

Hey, I’m Goce. A senior brand and UI/UX designer who thinks in business, not just visuals.

Goce Petrov, brand designer and design engineer

Ten years building brands for tech and fintech startups: strategy, visual identity, UI/UX, the full system. I’ve worked next to founders and shareholders, so I know where design actually moves a number, and how to prove it.

A couple of years ago security pulled me in. I joined an AI security and DevSecOps startup and built the brand from zero with the founder.

Straight version: senior on design, still leveling up on security, and genuinely into it. The rare part is I sit between business and design and make the two talk.

Today I combine both: brands designed like systems, built with AI, kept alive by automation. Figma, Framer, Adobe, and enough code to ship what I design. Based in CH. Working worldwide in English and French.

(Security and IT knowledge)

Not a service I sell yet, but it shapes how I build: I know where AI tools break because I test that too.

(01)

CompTIA Security+

Certification

(02)

Microsoft IT Support Specialist Professional Certificate

Certification

(03)

AWS Certified Cloud Practitioner

Certification

(04)

Google Cybersecurity Specialization

Certification

(05)

HashiCorp Terraform Associate

Certification

(Off the clock)

(01)

Family first: loud weekends, long happy days

(02)

Snowboarding

(03)

AI side projects

(04)

Gardening: love watching things grow

(05)

Volunteering

(06)

Meeting new people, swapping ideas

Have a brand to build, or one that drifted? Let’s fix it together.

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