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Brand Identity

Ten years of brand work: marks, stationery, manuals and catalogues.

A selection from ten years of work for 170+ brands: identities for QLI and The Mandarin Group, an owner's manual for MONVADON, a catalogue for Vanguard Machinery and white papers for a financial advisor.

Years
2013 to 2023
Brands
170+
Role
Brand designer
Sectors
Finance, fintech, hospitality, industry, consumer goods
Work
Marks, stationery, catalogues, manuals, white papers

Elemen 87 Capital: one mark, two colours trading places.

Nobody experiences a logo. They experience a business card, a sign, a poster, a screen.

The brief

Some jobs were a whole identity from scratch, like QLI. Others were one piece of print, like the Vanguard catalogue.

The approach

Strategy before visuals: who it is for, why anyone should care, what to leave out. Then the mark and the system.

The decisions

QLI mark in cyan, orange, magenta and yellow on near-black

The work

Elemen 87 Capital business card, logo side
Elemen 87 Capital, the card
The Mandarin Group monogram on a hanging shop sign
The Mandarin Group, the mark on a sign
The Mandarin Group red stationery
The Mandarin Group, stationery
QLI poster in a metro station
QLI, the mark in the metro
Quantum Leap Impact mark on a bus shelter poster, people walking past
QLI, the mark on a bus shelter poster
Carnaval Guegueseyble poster in a shop window
Carnaval Guegueseyble, the poster
Carnaval Guegueseyble street banner on a lamp post
Carnaval Guegueseyble, the street banner
MONVADON manual, strap box spread
MONVADON, the strap box spread
White paper folder, Maximizing your retirement benefits
White paper for a financial advisor
White paper spread, Converting your IRA to a Roth IRA with minimal or zero taxes, navy and gold
White paper, the Roth IRA guide
White paper spread, New gift from Congress: asset protection for small businesses, navy and gold
White paper, the asset protection guide
YOKIP Consulting letterhead and cards
YOKIP Consulting, stationery
Tahceen logo in white on a green gradient
Tahceen, logo
Zobotics mark on two skateboards
Zobotics, the mark on skateboards
L'Alternative mark on a cork
L'Alternative, the mark on a cork

01 / 15Drag or use the arrows.

Colour

Sampled from the work. Click a colour to copy it.

What shipped

Identities
Marks for Elemen 87 Capital, YOKIP, Tahceen and Zobotics, among others
QLI
Corporate identity and logo from scratch, the investor presentation and a one-pager
The Mandarin Group
Corporate identity, logo, business cards, letterhead and envelopes
Carnaval Guegueseyble
Poster and street banners for the 2023 carnival
MONVADON
Illustrated owner's manual, made to go in the box with the watch straps
Vanguard Machinery
Product catalogue for ship unloaders, silos and batching plants
White papers
Three documents turned into white papers for a financial advisor's prospects
Harmer Wealth Management
Brand consultant and designer, hired for three projects
“To date I have worked with Goce on three different projects, each one a massive success in its own right.”
Chad Harmer, CIM, FCSI, LLQPFounder and CEO, Harmer Wealth Management