Brand Identity
A decade of brand identity work for startups, public institutions, financial firms, and consumer brands. Logo systems, visual languages, signage, stationery, packaging, and the strategic thinking that holds it all together.
Self-employed brand consultant for ten years. Clients across financial services, hospitality, education, fintech, e-commerce, and technology.
Brand is what people remember when the marketing budget runs out.
Every project starts with the same questions. Who is this for? Why should anyone care? What do you sound like when no one is listening?
The visuals come last. The work in between - positioning, archetypes, tone, decisions about what NOT to do - is where the brand actually lives. The logo is just the part you can frame and hang on the wall.
A small slice of the catalogue. Hover to see the project name.
Brand identity training shows up everywhere I work now - in security messaging for CISOs, in plugin UI copy, in how I explain AI risk to non-technical stakeholders.
170+ brand identity projects across financial services, hospitality, education, fintech, and consumer brands. Most clients found me by referral. Most stayed for multiple projects.