sd mock 15

Client: 

Server Devs

 



Scope:

Brand Identity/ web UI/UX


Project:

2019

Client: 

Server Devs

 

Scope:

Brand Identity/ web UI/UX

 

Project:

2019

Client: 

Server Devs

 

Scope:

Brand Identity/ web UI/UX

 

Project:

2019

Server Devs specialize in data-driven, responsive web applications; web backed mobile apps and games, and work with a network of developers, designers, and marketers, and are encouraging you to take advantage of our free project advice. To get a second opinion on technologies you could utilize and different solutions that are available.

After we worked together on previous smaller projects, Mr.Jonathan Weems contact me for working on developing a brand identity for his company.

Even though Jonathan knew who his clients are and what are Server Devs services, we still needed to dig into deeper in the discovery phase and shape up a more defied brief to get us started.  

  

colors logo-01
colors logo-02
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iphone 2

The process!

    The process!

 

1.  Discovery and keywords 

 

Valuable - Growth 

Reliable - B2B

Friendly - Trustworthy 

 

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2.  Style scale

 

 

mock1


3. Sketching 

sketching
sketch 1
sketch 2
sketch 4.1
sketch 3

 

4. Direction

After reviewing all the sketched ideas we discuss the designs and decided on a direction to continue with. We agreed that is was a good idea but .... it was not there yet.

Jonathan saw the interaction lines too far from each other and the overall look of the mark was too generic. Need to be more defined and recognizable. 


sketch 4.1


5. The Mark 

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6. Colors and Fonts 

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colors new-01