hw–sketch

Project 

Harmer Wealth is Financial Planner/ Investment Manager for high net-worth individuals. He manages their investments, insurance, and mortgage needs.

Task  

Challange  

Chad Harmer contacted me to Design a visual identity and print materials for Harmer Wealth Management.

The main tasks were to develop a logo design, business card design and email signature along with print advertising materials. 

Process

 As in every design project, we kicked off with a discovery session. Getting to know the company objectives, ideal customers and service/product offerings are fundamental. In this case, the client was after improving his brand awareness and looking for a logo design that will envoke emotions like Power, Strength, Knowledge, Dedication, Loyalty, Experience, Assurance. 

1. Stylescapes 

style black-01
STYLE GREEN-01

2.  Sketching

hw–sketch
m1.2

3. First drafts 

mock-01