Harmer Wealth is Financial Planner/ Investment Manager for high net-worth individuals. He manages their investments, insurance, and mortgage needs.
Chad Harmer contacted me to Design a visual identity and print materials for Harmer Wealth Management.
The main tasks were to develop a logo design, business card design and email signature along with print advertising materials.
As in every design project, we kicked off with a discovery session. Getting to know the company objectives, ideal customers and service/product offerings are fundamental. In this case, the client was after improving his brand awareness and looking for a logo design that will envoke emotions like Power, Strength, Knowledge, Dedication, Loyalty, Experience, Assurance.
3. First drafts